Impala Scrubs
Creating a Stylish, Scalable Scrubs Brand
From initial concept to market launch, we helped Impala build a brand that elevates medical scrubs. Our team delivered everything from visual identity and product sourcing support to a conversion-ready e-commerce site.
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About Impala Scrubs
Impala is a Phoenix based startup designing and selling medical scrubs with a mission to combine comfort, durability, and personality. With a fresh take on medical apparel, the brand set out to make scrubs that healthcare professionals would look forward to wearing.
The Challenge
Impala had a strong product idea and a clear market opportunity, but they needed a brand from the ground up. From identity to website, product development to marketing, they were looking for a partner to help shape and launch the business. Little Taller stepped in to help bring their vision to life, transforming it into a customer-ready brand with lasting appeal.
How We Got it Done
- Content marketing
- Brand identity
- Information architecture
- Website design
- WordPress development
When the Product Speaks for Itself
We knew the scrubs were high quality, so our job was to make sure the branding felt just as strong. We built a complete visual identity, including logo, colors, and digital assets, everything needed to reflect the product’s promise of style, performance, and personality.
Brand Positioning for Launch and Beyond
Our support extended well past visual design. We helped develop marketing content, shape product messaging, design social and email assets, and even assisted in sourcing local clothing designers and manufacturers. The goal was to give Impala a solid foundation to scale with confidence.
On the web side, we designed and built a custom ecommerce WordPress site optimized for a smooth shopping experience. Post launch, we implemented A/B testing to better understand buyer behavior and refine the marketing strategy accordingly.
A Perfect Fit
Working with Impala was a full-circle project. From branding and manufacturing to ecommerce and go-to-market execution, our team supported every stage of the launch. At Little Taller, we love helping emerging local businesses grow into something bold, memorable, and built to last—and Impala is a perfect example of that.
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