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Greyson
From Field to Fulfillment with a Farm-First Brand
Greyson Organics turned to us for a complete rebrand and ecommerce build as they shifted from traditional farming to hemp and CBD. We also introduced Gracie the Donkey, a mascot that keeps their playful heart at the center of their online presence.
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About Greyson
Greyson Organics is a 100-year-old, family-owned farm based in Missouri. Once a large-scale crop producer, they’ve evolved into one of the region’s leading growers of organic hemp and CBG/CBD cannabinoids—blending tradition with forward-thinking agriculture.
The Challenge
Greyson Organics had successfully transitioned into the organic hemp and cannabinoid market, becoming one of the largest producers in Missouri, but their brand and digital presence hadn’t kept pace. As the demand for e-commerce surged, especially during the COVID-19 pandemic, they needed a refreshed brand identity and a modern, functional website that could support direct-to-consumer sales. The challenge was to build something that felt fresh and scalable, while still honoring the charm, history, and heart of their family-run farm.
How We Got it Done
- Content marketing
- Brand identity
- Information architecture
- Website design
- WordPress development
Evolving the Farm from Crops to Cannabinoids
Little Taller helped Greyson take the next step in their story. From brand development to UX design and full WordPress development, we created a relatable, professional identity that reflected their new chapter, without erasing their roots.
We designed product mockups, digital collateral, and a clean, mobile-friendly e-commerce site tailored to their needs. And yes, we made room for the donkey.
Meet Gracie, the Mascot with Personality
At the heart of the refreshed brand is Gracie the Donkey, a hand-drawn mascot that perfectly captures Greyson’s personality: approachable, hardworking, and a little playful. You’ll find her on packaging, digital assets, and across the site, grounding the brand in warmth and familiarity.
A Brand That Grew with the Times
As the pandemic accelerated the shift to online shopping, Greyson was ready. Their new site allowed them to sell products directly to customers for the first time, helping the business thrive even in a turbulent market. They now have the tools, brand, and web presence to scale sustainably.
Growing Taller Together
Greyson came to us with a legacy. We helped them grow it. This project blended strategic functionality with creative storytelling, and we’re proud to have helped this farm-first brand show up strong in a fast-growing space.
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