Impala Scrubs

Impala Scrubs

A Fashion Brand from the Ground Up

An up-and-coming medical scrubs brand based in the Phoenix area, Impala has a unique style and a practical mission — to create the ideal scrubs, comfortable and durable with a touch of personality. We took their brand from a great idea to a launch-ready business.

Impala is an endeavor from the Little Taller Venture Studio. A medical scrubs manufacturer and retailer in the Phoenix area, Impala has a unique style and practical mission: to create comfortable, durable scrubs with a touch of personality.

From Hemlines to HTML

As with other Studio ventures, Little Taller led on all aspects of branding, digital design, development, marketing, GTM strategy, and more. This project required physical product design, sourcing vendors for manufacturing, and building an Ecommerce platform.

Little Taller’s design and development teams came together to build a custom Ecommerce Wordpress website to display Impala’s product line and enable users to quickly, easily, and safely purchase scrubs online.
Custom logo design and illustration highlighted the natural horn shapes of the Impala animal, and a natural, earth-toned color palette with subtle pops leaned into the company’s brand personality and mission.
Product design and consultation extended far beyond the digital realm to include sourcing local clothing designers. This included many early morning and late night phone calls with seamstresses and manufacturers across the world.
Part of Impala’s mission is to provide comfortable, quality scrubs to everyone. We expanded the idea of inclusivity and accessibility across the website and mobile.
Comprehensive marketing support included social media, email marketing, creating custom content, and more. Little Taller built a strong brand with evergreen messaging and imagery to position Impala well for launch and future expansion.

Taking a Concept to Market

This was truly a full circle project, managing everything from physical product design to manufacturing to launching the Ecommerce site and going to market.

Impala’s team is stacked with scrub experts, but they needed broad marketing support to take their concept to market. Little Taller created a brand that spoke to their audience and got their message out effectively across channels. This made it possible for the Impala products to speak for themselves.