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AnyRoad
From Platform to Powerhouse: Elevating a MarTech Brand
We helped AnyRoad reposition their brand to balance approachability with authority, complete with a fresh logo, illustrations, and guidelines. The new identity came to life on a Webflow website that showcases their thought leadership and marketing tech platform.
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About AnyRoad
AnyRoad is a leading experiential marketing platform that helps brands capture, measure, and optimize real-world experiences. As the MarTech landscape evolved, AnyRoad aimed to position itself not just as a tool but as a strategic partner and thought leader in the space.
The Challenge
AnyRoad needed a refreshed brand identity that projected credibility without feeling too corporate. Their goal? Create a cohesive brand system and digital presence that reflects their innovative approach and speaks directly to their ideal audience.
How We Got it Done
- Logo redesign
- Brand identity and guidelines
- Custom illustrations
- Audience strategy and messaging
- Webflow website redesign
- Sales collateral, eBooks, blog graphics, and social assets
A Brand That Builds Trust (Without the Stiffness)
We collaborated closely with the AnyRoad team to develop:
- A clean, credible logo with a modern edge
- Refined brand guidelines and a visual moodboard
- Custom illustrations to explain complex platform functions in a human, visual way
These brand assets were then applied to content across multiple channels, from thought leadership pieces like the AnyRoad Consumer Trends Review to daily blog articles and customer education resources.
Webflow Design That Brings It All Together
After finalizing the updated brand identity, Little Taller redesigned and rebuilt the entire AnyRoad website on Webflow, ensuring a smooth transition across digital and physical collateral. The result: a cohesive, easy-to-navigate experience that captured the tone, values, and strategic goals of the new brand.
Thought Leadership That Looks the Part
To extend the new identity, we designed a full set of marketing materials:
- Internal and customer-facing collateral
- Sales decks and strategic eBooks
- Blog graphics and social content tailored to their ideal audience
Everything was aligned to support a smarter, more scalable go-to-market approach.
Strategy Meets Style
AnyRoad's brand refresh wasn’t just about the visuals—it was a strategic repositioning. By aligning identity, messaging, and digital design, we helped them capture attention, communicate clearly, and step confidently into a leadership role in MarTech.
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