AnyRoad

From Platform to Powerhouse: Elevating a MarTech Brand

“I had the pleasure of working with Little Taller on a recent project, and I can not recommend them enough. Great work, great team, great experience.”

• Lauren Sommers, CMO, AnyRoad

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Customer Story

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About AnyRoad 

AnyRoad is a leading experiential marketing platform that helps brands capture, measure, and optimize real-world experiences. As the MarTech landscape evolved, AnyRoad aimed to position itself not just as a tool but as a strategic partner and thought leader in the space.

The Challenge 

AnyRoad needed a refreshed brand identity that projected credibility without feeling too corporate. Their goal? Create a cohesive brand system and digital presence that reflects their innovative approach and speaks directly to their ideal audience.

How We Got it Done

Logo redesign
Brand identity and guidelines
Custom illustrations
Audience strategy and messaging
Webflow website redesign
Sales collateral, eBooks, blog graphics, and social assets

A Brand That Builds Trust (Without the Stiffness) 

We collaborated closely with the AnyRoad team to develop:

A clean, credible logo with a modern edge
Refined brand guidelines and a visual moodboard
Custom illustrations to explain complex platform functions in a human, visual way

These brand assets were then applied to content across multiple channels, from thought leadership pieces like the AnyRoad Consumer Trends Review to daily blog articles and customer education resources.

Webflow Design That Brings It All Together 

After finalizing the updated brand identity, Little Taller redesigned and rebuilt the entire AnyRoad website on Webflow, ensuring a smooth transition across digital and physical collateral. The result: a cohesive, easy-to-navigate experience that captured the tone, values, and strategic goals of the new brand.

Thought Leadership That Looks the Part 

To extend the new identity, we designed a full set of marketing materials:

Internal and customer-facing collateral
Sales decks and strategic eBooks
Blog graphics and social content tailored to their ideal audience

Everything was aligned to support a smarter, more scalable go-to-market approach.

Strategy Meets Style 

AnyRoad's brand refresh wasn’t just about the visuals—it was a strategic repositioning. By aligning identity, messaging, and digital design, we helped them capture attention, communicate clearly, and step confidently into a leadership role in MarTech.