When AnyRoad came to Little Taller, they sought to become thought leaders in their space, a strategy none of their competitors had tried. They knew this would be difficult without first simplifying their brand to something more approachable.
AnyRoad
AnyRoad
Approachable Branding to Drive Thought Leadership
A comprehensive corporate rebrand paved the way for Little Taller to grow with Anyroad, leading on ongoing engagement as their in-house design team.
AnyRoad builds experiential marketing software for consumer brands with features to streamline event management and obtain actionable insights. As trailblazers in the MarTech space, they needed a partner to help reframe their brand so users could better understand their tool.
Full Scale Rebrand Across Digital and Physical Assets
After finalizing brand assets, we integrated them into a full website redesign on Webflow. Our team executed the brand transition across the website to ensure consistency between digital and physical collateral.
AnyRoad needed a logo redesign that presented credibility but wasn’t too formal. We worked with them to create a new logo, brand guidelines, and a moodboard.
Custom illustrations were created to provide an understanding of what AnyRoad does and how their product works.
Little Taller worked together with AnyRoad to identify and document an ideal audience and strategize ways to capture their attention.
Illustrations and branding styles were implemented on educational content like the AnyRoad Consumer Trends Review, guides, blog articles, and more.
Applying Brand Updates to Collateral
Brand styles were solidified and
executed on both internal and customer-facing marketing collateral.
