Gainsight
Helping a Unicorn Scale with Style
We helped launch Gainsight Essentials, creating a distinct brand identity and Webflow site that speaks directly to startup SaaS teams. From logo to collateral, everything balanced approachability with Gainsight’s established credibility.
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About Gainsight
Gainsight is the industry leader in customer success software. As they scaled into unicorn status, they launched Gainsight Essentials, a version of their platform designed to help early-stage companies adopt best-in-class customer success tools without enterprise-level complexity.
The Challenge
Launching a new product line inside a fast-growing company is no small feat. Gainsight needed a distinct, approachable brand for Essentials, one that would appeal to startups and SMBs while still aligning with Gainsight’s enterprise credibility. On top of that, they needed cross-functional creative support across multiple departments as the brand scaled rapidly.
How We Got it Done
- Brand identity and logo design
- Visual guidelines and moodboards
- Custom illustration and iconography
- Sales decks, ebooks, pitch templates
- Blog and social media graphics
- Department-wide design support across marketing, sales, and product
Designing a Lighter, Brighter Gainsight
We worked closely with Gainsight’s teams to create a new visual identity for Essentials—one that felt credible but not overly corporate. Our team developed a logo, illustration system, and moodboard that communicated the product’s clarity, ease, and approachability.
Essentials looked different on purpose—but stayed true to Gainsight’s people-first values and growth mindset.
From Web to Wow
We designed and developed a high-conversion Webflow microsite that clearly told the Essentials story. Interactive visuals, simplified messaging, and clear CTAs helped educate a newer audience and accelerate adoption.
Truly Embedded Support
Our partnership with Gainsight went far beyond a one-time launch. As they grew into unicorn status, our team was embedded across departments, supporting everything from one-pagers to pitch decks to social campaigns.
At times, we were so involved that we were mistaken for internal Gainsight employees—and we took that as the highest compliment.
Scaling a Product and a Brand
With Little Taller’s help, Gainsight Essentials launched as a strong, strategic extension of the brand, backed by custom tools, scalable assets, and a microsite that could evolve with the product.
It was more than just a launch. It was a foundation for growth.
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