Tether Tools

Tether Tools

Building the Perfect Photographer Toolkit

Tether Tools empowers photographers with connected collaboration so they can focus on creativity. Little Taller has supported its business growth through multiple stages with design and development services across its brands and products. 

Tether Tools builds products and solutions for photographers, like high-speed cables, adapters, workstations, software, accessories, and more. To help bring a new initiative to life, their team partnered with Little Taller to create a digital workflow builder for photographers.

A Custom Selector Tool to Enhance Ecommerce

To meet the unique needs of photography and film professionals, Tether Tools offers innovative solutions to enhance productivity, improve efficiency, and increase photographer and equipment safety.

Little Taller designed and developed a unique selector feature for the Tether Tools website according to highly customized requirements. The workflow builder is a custom-built shopping tool that includes very particular functionality to enhance the ecommerce experience.
The user-friendly workflow builder helps photographers build the perfect toolkit for their specific setup and needs. The builder features camera kit sales and a growing catalog of products, and delivers custom recommendations based on user behavior and purchase history.
The Little Taller engineering team worked with Tether Tools to understand the specific requirements of the workflow selector tool, delivering a robust and functional, but easy-to-use solution to showcase their award-winning product catalog.
Developed with optimal UX, the workflow builder uses advanced technology to match photographers with the right products, source pricing information, and assign smart recommendations.
After delivering the workflow builder, Little Taller continued to work with Tether Tools to build out marketing collateral and support social media efforts. Sticker packs and t-shirt designs feature the company mascot: Tether Bot. 🤖