StartupAZ

StartupAZ

Building the Next Generation of Arizona Entrepreneurs

StartupAZ exists to help Arizona’s most promising early-stage founders with access to the tools and resources they need to build great companies. As part of the Collective program, Founder groups manage their goals, KPIs, and accountability action items with technology developed by Little Taller.

StartupAZ is a foundation serving Arizona tech entrepreneurs by helping them grow and give back. With a shared passion for supporting local startup ventures, Little Taller and StartupAZ came together to build a contemporary website and develop a custom user portal.

The StartupAZ Collective

The signature initiative funded by the organization is the StartupAZ Collective, a 12-month accelerator program to help founders grow their small businesses.

To effectively manage the StartupAZ Collective, they need a user portal to connect entrepreneur cohorts with resources to help them scale, like networking opportunities, talent, and educational material. Portal functionality also serves to streamline the onboarding process for new founders.
To improve connections between StartupAZ Collective founders and program alumni, Little Taller built a Slack plugin and other communication tools to enable the StartupAZ community to access a directory of ‘Founders in Residence’ mentors and a catalog of shared resources.
The secure, easy-to-use portal was designed to be on-brand, functional, and intuitive. The portal aggregates and reports on critical data points to enhance decision making for both StartupAZ Collective cohort founders and the internal StartupAZ team.
KPI dashboards display important company information and track ongoing company progress and performance. Founders get a snapshot of revenue status and goals and can view historical data from previous quarters

Branding the Digital Platforms

In addition to web design and development, Little Taller worked with StartupAZ to create their brand identity and made sure it was reflected across the website and user portal.

A comprehensive UI style guide helps the StartupAZ team maintain brand standards on all collateral using a consistent color palette, digital assets and styling, fonts, and more.