The target audience was talented high school athletes dreaming of becoming college standouts or professional sports stars. Camps would provide them with skills and mentorship from others who had been through the process.
Champions Collective
Champions Collective
Athlete-Focused Visual Strategy and Development
Champions Collective was a concept launched by former NFL quarterback Brock Osweiler. He wanted to create a camp experience catered to high-level high school athletes. Little Taller came in to design the visual strategy and develop digital assets.
Champions Collective was a concept launched by former NFL quarterback Brock Osweiler. He wanted to create a camp experience catered to high-level high school athletes. Little Taller came in to design the visual strategy and develop digital assets.
Quarterbacking Brand Design and Development
Little Taller built the Champions Collective brand from the ground up. From designing the logo and selecting typography to building out page content and product design, our team led on visual strategy and brand implementation.
Each camp was in a different geographic location. For camp landing pages, implemented a clean design that reflected the brand but also clearly displayed critical information like camp date and location with an obvious CTA to register.
Our designers took a very athlete-focused approach, showing movement and energy on digital assets.
The website included pages for camp registration with integrated contact forms and secure billing. Our design and development teams worked to ensure the registration process was fast and convenient.
Brock wanted to sell uniforms, swag, and other retail both at the camps and online, and leaned on Little Taller for product design and ecommerce development. Available products included athletic tops, bottoms, and accessories.
Highlighting Leadership for Credibility
Brock Osweiler was a foundational part of the Champions Collective brand, so we wanted to show him prominently, but also strategically, across the site.
We took advantage of the celebrity of Brock and his coaching staff. The design of the teams page highlights that coaches are former NFL players in the copy and images.