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Basic overview
Tether Tools is a brand of original products created for photographers, by photographers, to meet the unique needs of photography artists and film professionals. They offer innovative solutions that enhance productivity, improve efficiency, and increase safety for people and equipment.
We got it done:
- Content marketing
- Information Architecture
- Website feature design & development
- E-commerce readiness
- Custom selector tool
Opportunity
Tether Tools offers specific and detailed solutions to film industry professionals, so they need a custom-built shopping tool to complement their highly customizable offerings. Their website also needed particular functionalities to enhance their e-commerce experience and showcase their unique inventory, so we worked with them to design a workflow selector tool from scratch.
Solution
Ultimately, we designed and built a user-friendly workflow builder for camera kit sales, capable of customizing recommendations to a site visitor's stated needs, use cases, existing equipment, and more. Our engineering team worked with them to understand their needs and build a functional, robust, easy-to-use workflow tool that perfectly showcases their growing catalog of products.
Lights, camera, action
Tether Tools needed a unique selector feature, so we gave them structure and style and then worked with them to further develop their marketing with collateral and social support. Their site is ready for expanded e-commerce, which fits their growing business well.
Enhancing E-commerce with Custom Development
Tether Tools builds original products for photographers like high-speed cables, adapters, workstations, software, accessories, and more. Their innovative solutions meet unique needs of artists and film professionals by enhancing productivity, improving efficiency, and increasing photographer and equipment safety.
How We Got it Done
- Content marketing
- Information architecture
- Website feature design and development
- E-commerce readiness
- Custom selector tool
A Better Online Shopping Experience
Tether Tools offers very specific and detailed solutions for film and photography industry professionals. To better compliment their highly-personalized offerings, they wanted to implement a custom-built shopping tool.
The website also needed particular functionality to strengthen their e-commerce experience and showcase their unique inventory. This was achieved by designing and building a workflow selector tool from scratch.
A Workflow Builder for Custom Recommendations
To improve the e-commerce experience for Tether Tools’ customers, Little Taller designed and built a user-friendly workflow builder to increase online camera kit sales. The workflow tool was capable of customizing recommendations based on a site visitor's stated needs, use cases, existing equipment, and other data.
Our engineering team worked with their internal subject matter experts to understand their requirements. The result was a functional, robust, easy-to-use, unique selector feature that perfectly showcases the Tether Tools growing catalog of products.
Lights, Camera, Action
Little Taller combined structure and style to deliver on project goals. Through continued partnership, we helped them develop and expand marketing efforts with collateral and social support.
The Tether Tools website is now ready for expanded e-commerce to support their growing business.