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Basic overview
Nestled at the end of the road in Mazama, Washington, the Inn at Mazama is a charming inn with tons of character surrounded by a small number of quiet, relaxing cabins. The Inn services cross-country skiers, backcountry mountain enthusiasts, and international guests drawn by the stunning surroundings, unique architecture, and welcoming community.
We got it done:
- Rebranding
- Information Architecture
- Website design & development
- Custom booking integration
Opportunity
After many years in business — and significant growth from small-town gem to renowned destination — the Inn at Mazama needed an updated look and a more functional online presence. That's where we came in.
Solution
Little Taller was brought in to design and develop an updated website for the Inn at Mazama, complete with an e-booking solution integration and an additional external site for the cabins. We performed a branding refresh and helped them cultivate a modern yet timeless aesthetic for their website and digital marketing endeavors.
Tranquility transformed
The Inn needed a cross-functional update, incorporating fresh branding elements, UX updates, and new integrations for increased utility. We activated a multi-pronged solution and worked with them to create an online experience as cozy and functional as their offerings.
Elevating a Cozy Mountain Inn to New Heights
Nestled at the end of a picturesque mountain road near the Cascades in Northern Washington, the Inn at Mazama is a charming lodging destination with lots of character. The property offers both hotel-style rooms and cozy, relaxing cabins for rent.
The area of Mazama is known for its stunning geography, with “some of the best Nordic skiing, rock climbing, backpacking, heli-skiing, and backpacking exploration in Washington” according to MountainZone.com. Naturally, the Inn services cross-country skiers, backcountry mountain enthusiasts, and international guests drawn by the stunning surroundings, unique architecture, and welcoming community.
How We Got it Done
- Rebranding
- Information architecture
- Website design and development
- Custom booking integration
From Small Town Gem to Renowned Destination
After many years in business, the Inn at Mazama was starting to see significant growth. As they transformed from small town gem to renowned destination, they needed a partner capable of delivering a functional online presence to epitomize the beauty of the region.
Dual Branding, Seamless Booking
Little Taller was tasked with designing and developing an optimized website to reflect the new branding being developed simultaneously.
An important aspect of the branding package was delivering two separate but complementary designs for The Inn at Mazama and The Cabins of the Methow. Keeping most brand elements consistent, like color palette and style, we created varying custom logo illustrations that clearly distinguish the two property types but also work well together visually.
The updated website needed a secure and intuitive e-booking integration with clean UX to make it easy for guests to search and select from either hotel rooms and cabins. Pop-up messages with positive press about Mazama were implemented to drive more on-site conversions.
New web content was added to highlight the numerous outdoor activities available in Mazama year round, including skiing, biking, hiking, tennis, yoga, photography, horseback riding, and more.
Embodying Tranquility, Peace, and Comfort
To ensure the Inn at Mazama was set-up for immediate growth, the team at Little Taller activated a multi-pronged solution while building an online experience and brand to embody the tranquility, peace, and comfort of the property.