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Basic overview
An up-and-coming medical scrubs brand based in the Phoenix area, Impala has a unique style and a practical mission — to create the ideal scrubs that are comfortable and durable with a touch of personality. We took their brand from a great idea to a launch-ready business.
Capabilities activated:
- Content Marketing
- Brand Identity
- Information Architecture
- Website Design
- WordPress Development
Opportunity
Impala needed a complete brand build, from logo to landing page and beyond. They had an expert in scrubs at the helm, but they needed broad marketing support to make their concept market-ready. If they could create a brand that spoke to their audience and get their message out, their product would speak for itself. Our job was to make that possible.
Solution
Little Taller worked with Impala on branding, social media, email, marketing content, and development, creating a custom e-commerce-ready WordPress website suited to their needs and even assisting them in their search for local clothing designers and manufacturers.
By creating a solid brand with evergreen messaging and imagery that was as unique as they were, we ensured they were well-positioned for launch and prepared for later expansion.
Since Impala is a new company entering the scrubs market, we worked with them on branding and audience-appropriate targeted marketing and email content with A/B testing to help them nurture and grow.
A perfect fit
We love working with emerging local businesses to create solid and provable brands that can grow over time.
At Little Taller, we're all about getting sh*t done, so working with Impala made our hearts sing. They needed a vast array of design and development services, and we could deliver on all of them.
Building a Fashion Brand
Impala, an up-and-coming medical scrubs manufacturer and retailer in the Phoenix area, has a unique style and practical mission — to create the ideal scrubs. Scrubs that are comfortable, durable, and add a touch of personality.
By bringing our design, development, branding, and consultancy services to the table, Little Taller was able to take Impala from a great idea to a launch-ready business.
How We Got it Done
- Content marketing
- Brand identity
- Information architecture
- Website design
- WordPress development
When the Product Speaks for Itself
In order to launch, Impala needed a complete brand build, from logo development to digital assets and beyond.
The Little Taller team was confident in the product quality, and knew that if we could create a compelling foundation that resonated with their audience, the scrubs would speak for themselves.
Brand Positioning for Launch and Expansion
Little Taller worked with Impala on branding, social media, email, marketing content, and product development, even going as far as helping them search for local clothing designers and manufacturers.
To position Impala for a successful launch and future expansion, we laid the groundwork for a solid brand with evergreen messaging and imagery that spoke to who they are as a company.
Our design and development teams came together to create a custom ecommerce WordPress website tailored to Impala’s needs. After the site went live, we helped implement A/B testing to give us user behavior data for ongoing improvements and audience-appropriate targeted marketing campaigns to nurture and grow their customer base.
A Perfect Fit
Little Taller is passionate about working with emerging local businesses to create unique and provable brands that can grow over time.
Working with Impala to launch their line of scrubs was truly a full circle project, with our team managing everything from physical product design to manufacturing to launching the Ecommerce site and going to market.