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Basic overview
Beginning their journey as Lizonberry Farms, Greyson Organics has been a family-owned farm for over 100 years. Originally a significant crop producer, they shifted focus to organic produce and crops over the years and today have become major producers of organic hemp and CBG/CBD cannabinoids. They came to us needing a polished, new brand identity and matching assets to match their new direction.
Capabilities activated:
- Content Marketing
- Brand Identity
- Information Architecture
- Website Design
- WordPress Development
Opportunity
Greyson Organics had done the hard work and built themselves into the largest hemp and CBG farm in the state of Missouri. What they didn't have was e-commerce capabilities, which became all the more important when they came to us in 2020. They needed a brand refresh to match their new identity and an online presence to help their business continue on its incredible trajectory of growth.
Solution
We worked with Greyson Organic to introduce their first ecommerce-enabled website. Our work included brand development, UX design, product mockups, and a from-scratch website build that suited their changing business.
By creating a modernized, relatable brand identity and a highly functional website to match their e-commerce needs, we were able to position Greyson Organic as a viable, memorable, sticky online company.
Our favorite outcome of our work with Greyson? The hand-drawn mascot added to their branding. Look at Gracie and tell us that ass isn't lovable.
Growing together
A match between LT and Greyson just made sense. Greyson came to us as an established, functioning company that needed a brand refresh and to be brought online efficiently and effectively—without losing its heart of charm.
We were able to attack this challenge from all sides by offering functional support to help stand up the e-commerce side of their business while bringing our creative flair to their fun farm-first brand.
A Designer, a Donkey, and a Farmer Walk into a Bar…
Greyson Organics has been a family-owned farm for over 100 years. Originally a significant crop producer, Greyson shifted focus to organic produce and crops.
Today, the farm has become a major producer of organic hemp and CBG/CBD cannabinoids. To match this direction, they needed a polished, new brand identity with matching assets and collateral.
How We Got it Done
- Content marketing
- Brand identity
- Information architecture
- Website design
- WordPress development
Evolving the Farm from Crops to Cannabinoids
Greyson Organics had already done the hard work of becoming one the largest hemp and CBG farms in Missouri, but they lacked e-commerce capabilities, something that became even more critical as our work continued through 2020 and into the Covid Panemic.
In order to continue thriving amid a changing business environment, Greyson needed a brand refresh to match their new identity and an online presence to help their business continue its incredible trajectory of growth.
Growing through E-Commerce in the Age of Covid
Little Taller helped Greyson Organics introduce their first ecommerce-enabled website. Our deliverables included brand development, UX design, product mockups, and a built-from-scratch website tailored to meet their changing business needs.
By creating a modernized, relatable brand identity and a highly functional website to fulfill e-commerce needs, our work positions Greyson Organic as a viable, memorable, and compelling online company.
One of our favorite project elements is the hand-drawn ‘Gracie the Donkey’ mascot reflected across the Greyson branding.
Growing Taller Together
Greyson came to Little Taller as an established, functioning company that needed a brand refresh and improved online efficiently and effectively—all without losing the heart and charm of the business.
We were proud to approach this challenge comprehensively by offering functional support to stand up e-commerce capabilities while bringing creative flair to their fun farm-first brand.