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Basic overview
Avondale, Arizona, is a rapidly growing community outside Phoenix committed to fostering a pro-business environment. Avondale is proud to offer an accessible, skilled workforce and an incredible quality of life.
To accommodate further growth, they set out to create supplemental online resources: a site for tourists and one tailored to business owners considering expansion into Avondale.
We got it done:
- Content marketing
- Brand identity
- Information Architecture
- Website design & development
Opportunity
Knowing that they wanted to make a concerted effort to encourage further local business growth and tourism, the City of Avondale determined that they required supplemental, dedicated online resources beyond the scope of their primary site for residents.
They needed a pair of visually appealing and functional websites to meet the needs of business owners and tourists, as well as complementary yet distinct branding to support them.
That's where we came in.
Solution
We worked with the City of Avondale to brand, design, and develop multiple sites. The first was AvondaleEDGE, an expansive site covering everything a business owner considering a new location in Avondale could need to know. The site provides information and tools covering everything from local business credits and incentives to currently available locations to new business welcome kits.
The second site, Discover Avondale, was explicitly designed for tourists visiting Avondale. Whereas AvondaleEDGE needed to be functional and informative, Discover Avondale focused on highly visual, easy-to-use resources.
An invitation to keep building
We were delighted to deliver two inviting websites built for this developing community. Avondale offers a unique blend of big-city amenities and small-town warmth, and its sites serve as robust resources for businesses and visitors alike in emphasizing the vibrant area's many highlights.
Bringing More Business to Avondale
The city of Avondale, AZ is a rapidly growing suburb about 30 minutes from downtown Phoenix. City leadership is committed to fostering a pro-business environment with accessible, skilled talent and offering an incredible quality of life.
To promote and celebrate expanding opportunities, city officials set out to create two platforms with online resources, one website for tourists and one tailored to business owners considering expansion into Avondale.
How We Got it Done
- Content marketing
- Brand identity
- Information Architecture
- Website design and development
Online Resources to Spark Suburban Growth
As part of concerted efforts to encourage further business and tourism growth, Avondale officials wanted to develop dedicated online resources beyond the scope of their primary city website for residents.
Avondale needed a pair of visually appealing and functional websites to meet the needs of both business owners and tourists. They wanted complementary yet distinct branding reflected across both sites that embodied the vibes of the city.
Discovering the Edge of Avondale
Little Taller worked with the city to brand, design, and develop two websites. The first was AvondaleEDGE.com, an expansive site covering everything a hopeful Avondale business owner would need to know. The site provides information and tools to help with things like local business credits and incentives, available corporate real estate, new business welcome kits, and more.
The second site, DiscoverAvondale.com, was explicitly designed for tourists visiting Avondale. Whereas the business site was more focused on function and information, “Discover Avondale” was designed to offer highly visual, easy-to-use resources for finding the right lodging, restaurants, activities, etc.
Big-City Amenities + Small-Town Charm
Avondale offers a unique blend of big-city amenities and small-town charm. These two inviting websites support this developing community by providing robust resources for businesses and tourists while emphasizing the city’s vibrancy.