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Basic overview
Adobe Summit is an annual conference hosted by creative software giant Adobe. Creative and tech vendors display their services and meet with conferencegoers. We worked with one such vendor, LeadMD, an ongoing Little Taller client, to create a unique and eye-catching booth experience through various reusable digital assets.
We got it done:
- Original posters and digital art
- Signage, including a 360-degree hanging structure
- Fully designed, themed, large, walled booth with gaming stations
- Working on a highly specific design brief
Opportunity
Digital revenue performance consultancy LeadMD was scheduled to display at Adobe Summit and knew they wanted a highly visual, themed booth that brought color, style, and an old-timey boardwalk feel to their summit display.
Solution
As an ongoing LeadMD agency partner, our design team was already familiar with the brand and their needs. We were delighted to take on this unique, 3D design project — from minute details in the boardwalk-themed art to big-picture thinking and the booth's structure and form. We created an attention-grabbing set of on-theme and on-brand carnivalesque artworks and structural elements for physical and digital display, with fonts and colors reminiscent of classic Coney Island vibes.
Cotton candy for the eyes
The final product was a set of beautiful, boardwalk-appropriate, and on-brief works that'd make any barker proud. While this conference was pushed online due to COVID-19, we ensured LeadMD had digital assets ready to match their original vision for the booth.
Come one, come all! See a business grow a Little Taller.
Empowering Conference Connections and Increasing Sales Prospects
Each year, creative software giant Adobe hosts their annual user conference: Adobe Summit. Vendors invest large amounts of money and time trying to catch the attention of 46,000+ attendees.
One such vendor, LeadMD, partnered with Little Taller to create a unique, eye-catching booth that compelled people to stop and chat while enabling a natural sales experience.
How We Got it Done
- Original posters and digital art
- Signage including a 360-degree hanging structure to mimic the sky
- Reusable digital assets
- Fully-designed, themed, 4-walled booth with gaming stations
- Working on a highly specific design brief
Bringing a California Boardwalk to the Adobe Summit
The team at performance consultancy LeadMD wanted a highly-visual booth with bright colors and bold style. Their highly-specific design brief guided design towards a California boardwalk theme, and custom elements were required to bring their vision to life.
Eye Candy to Sweeten the Conference Experience
The Little Taller design team was already familiar with LeadMD’s branding and working style, but this was the first time delivering a 3D design project with this many pieces. The final product was a beautiful, boardwalk booth complete with gaming stations that added an interactive activity without disrupting the visual vibe.
On-brand carnivalesque custom artwork adorned the booth walls with fonts and colors to embody the vibes of a sunny Santa Barbara boardwalk. Structural elements for the physical booth display included a 3D hanging structure to mimic the natural blue sky.
Posters in the booth tied the theme together with sales and marketing initiatives. Visitors could scan a QR code on the posters to play an arcade game, eventually leading to a discussion with a LeadMD rep.
From minute details in the boardwalk-themed poster art to big-picture booth structure and form, our team created an attention-grabbing set for their sales team to shine.
Come one, come all! See how businesses grow a Little Taller by partnering with our team.