Blog for LittleTaller.com 

Intro to the Little Taller App Marketplace 

In the landscape of partner relationship management (PMR), Little Taller is an Allbound partner agency worth leaning on. We specialize in enhancing the Allbound platform with custom solutions to better meet the complex needs of enterprise organization.   

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Through our marketplace apps, Little Taller extends Allbound’s capabilities with tailored tools that integrate seamlessly with other essential tech like HubSpot, Salesforce, NetSuite, Microsoft Dynamics, and more. 

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Extending the Value of Allbound with Little Taller

Little Taller focuses on maximizing the value of Allbound in three key areas: 

1. Single Sign-On (SSO) Integrations: Facilitating secure and streamlined access by integrating Allbound into third-party utilities. This enhances user experience without compromising security.
2. Data Integrations: Providing a seamless data flow between Allbound and other critical systems–like CRMs–to provide a unified and accurate view of partner activities.
3. Embedded Apps: Specialized applications within Allbound to address unique business needs. Embedded apps address the need for complex data interactions and user-specific functionality within Allbound. 

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Most of our marketplace apps cater to marketing, sales, and customer success teams, aligning with broader goals of enhancing partner engagement and driving sales.

Little Taller Marketplace Apps for Marketing 

Our applications for marketing departments are designed to address common challenges like expanding reach, maintaining brand consistency, and improving attribution. 

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The Campaign Center app is a prime example. This tool gives companies the power to easily enable their partners to manage co-branded marketing assets and track the effectiveness of partner activity. This app integrates with tools like HubSpot for comprehensive, cross-platform campaign management.

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Enterprise marketing teams can further enhance partner efforts with the Referral Tracker app. This tool provides UTM-powered referral codes that partners can use to drive traffic to digital properties owned by the company. Referral Tracker helps close the loop on marketing efforts by correctly tracking and attributing all partner-driven activities for better decision making and strategy optimization.

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[See More Marketing Solutions]

Little Taller Marketplace Apps for Sales 

To better equip partners, Little Taller helps simplify complex sales processes through tools like the Sales Center app. This app streamlines the CPQ (Configure, Price, Quote) process, making it easier for partners to generate quotes, manage products, and understand their sales targets. By integrating with major CRMs and ERPs, the Sales Center app empowers partners to operate efficiently within their established workflows, reducing friction and increasing productivity.

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By simplifying stages of the sales process, the partner experience becomes more intuitive. 

This approach is aligned with Little Taller's philosophy of incremental progress—encouraging partners to "crawl, walk, run," rather than overwhelming them with overly complex processes.

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[See More Sales Solutions]

Little Taller Marketplace Apps for Customer Success

Another critical area where Little Taller shines is the post-sale stage of customer success. The Account Center app provides visibility into post-sales implementation, enabling partners to track the progress of customer onboarding and ensure all purchased services are delivered effectively. This app supports the management of user licenses and access keys so partners can quickly deliver on their promises to end users.

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By integrating with Salesforce and other popular systems, the Account Center app allows for a seamless flow of data between partners and the enterprise, so all stakeholders have the information they need to succeed. By focusing on post-sale efficiency and user experience, companies can ensure partners are not only selling products but are also supporting customers through the lifecycle. 

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[See More Customer Success Solutions]

The Little Taller Process

When working with enterprises to develop custom solutions for Allbound, Little Taller’s approach is deeply rooted in a thorough discovery phase where our team works closely with clients to understand their unique needs and challenges. 

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Detailed documentation serves as the foundation for building, testing, and deployment. Little Taller places a strong emphasis on documentation to verify all requirements are met and that the solutions are aligned with industry best practices and security standards, including SOC2 compliance.

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By playing the role of strategist, designer, developer, and project manager, Little Taller guarantees every project is delivered to the highest standards with a focus on long-term success and adaptability.

Get More from Allbound with Little Taller Apps

Little Taller is proud to be an Allbound partner agency; our work has proven a powerful combination of deep technical expertise and a nuanced understanding of enterprise needs. 

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By extending the capabilities of Allbound through single sign-on integrations, data integrations, and embedded apps, Little Taller helps enterprises maximize the value of their partner networks, driving growth in marketing, sales, and customer success. 

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Little Taller is well-positioned to support enterprises in navigating the complexities of modern PRM. Are you ready to get more value out of your Allbound investment? 

Summary Article for LinkedIn

Introducing the Little Taller App Marketplace: Maximizing the Power of Allbound 

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The effectiveness of your Partner Relationship Management (PRM) processes can make or break your enterprise and has a huge impact on your competitive advantage. 

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Little Taller is an Allbound partner agency on the forefront of enhancing the PRM experience with innovative, custom solutions. Through our marketplace apps, we extend Allbound's capabilities with seamless integrations to essential tools like HubSpot, Salesforce, Microsoft Dynamics, and more.

Enhancing Allbound’s Value with Key Integrations 

At Little Taller, we focus on three key areas to extend the value of Allbound: 

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1. Single Sign-On (SSO) Integrations: Simplifying secure access to Allbound by integrating it with third-party platforms. These tools improve user experience without compromising security.
2. Data integrations: Providing a smooth data flow between Allbound and systems like CRMs for a unified view of partner activities
3. Embedded Apps: Addressing specific business needs and supporting complex data interactions and functionality within Allbound.

Tailored Solutions for Marketing, Sales, and Customer Success Teams

Our marketplace apps are designed to solve the challenges faced by marketing, sales, and customer success teams. For marketing teams, tools like Campaign Center enable partners to manage co-branded marketing assets, track activity, and optimize campaigns across platforms like HubSpot. Additionally, the Referral Tracker helps teams track partner-driven activities using UTM-powered codes.

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In sales, the Sales Center app simplifies complex processes and gives partners the ability to be more self-sufficient by generating their own quotes, managing products, and more. 

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For customer success, the Account Center provides visibility into post-sales implementation to ensure effective customer onboarding, license management, and to ensure a smooth delivery of services to the end user.

Our Approach: Customized, Strategic, and Thorough

The Little Taller process begins with a comprehensive discovery phase to understand the unique challenges of each enterprise client. We emphasize detailed documentation to make sure all solutions meet project requirements and security standards, including SOC2 compliance. 

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As strategists, developers, and project managers, we guarantee every solution delivered is aligned with long-term success so enterprises can leverage their partner networks to the full extent. 

Ready to get more from Allbound? 

With our deep technical expertise and understanding of enterprise technical needs, Little Taller helps businesses just like yours unlock the full potential of Allbound to drive more growth in marketing, sales, and customer success.

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Are you ready to elevate your Allbound experience? Let’s talk. 

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Notes from video: 

Little Taller is a partner agency for Allbound and does a lot of work to complement the tool for enterprise organizations. Little Taller works with a lot of enterprise companies and has experienced engineers on the team. Largely due to the relationship Little Taller has with Allbound and the work they do around tech and especially channel tech. 

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Most of the time, the Little Taller team is working inside Allbound but also extends to other tools like HubSpot, Microsoft Dynamics, Salesforce, Netsuite, etc. They have been able to help companies grow through tech and channel tech solutions.

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Similar to adding features and functionality to a CRM, like third party software and other solutions, the same thing is true for the Allbound partner portal. 

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Little Taller can accomplish extending the value of Allbound in 1 of 3 ways: 

1. First single sign on (Okta, etc, maybe Allbound is in a third party utility like LMS or something that you want to integrate)
2. Integrations (data integrations, need data from one system sent to another, CRM integrations)
3. Embedded apps (not quite single sign on and not quite integrations but an embedded app built inside Allbound) 

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Most of the time, Little Taller is extending the value of Allbound with embedded apps. 

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9 out of 10 times the app is about data, tying systems together. 

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How do we go about building embedded apps? Focus on 3 areas: 

1. Users and roles: understanding which users you have in your system, who they are, what role did they play in your sales process and partner marketing, what do they need access to (what level), how do they interact, when do they interact, so basically the full user journey and what needs we’re solving for.  
2. Data: integration data is so core to what we have inside of apps. A large amount of time is spent defining documentation, getting systems to talk to each other securely, and keeping everything up to date as the process goes along. It becomes living-breathing documentation.  
3. User experience and UI 

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All of the embedded apps Allbound has created tend to solve similar challenges and problems related to three departments: marketing, sales, and customer success. These departments have needs that they’re trying to have met via the partner portal, extending their partner network. 

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Technology that Little Taller works in and around and the tools that they solve for are boiled down to a marketing solution, sales solutions, or customer success solution. Most of the solutions that are being developed fall under the sales category. Not a huge surprise, because marketing feeds sales and customer success also feeds sales. 

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Especially when it comes to increasing partner engagement and activity, the vast majority of investment is in the sales process. 

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Little Taller is a partner agency that also works with Allbound on marketing, sales, and ongoing customer success and happiness, so that gives them a first-hand view of the enterprise software solution and on a variety of levels. 

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H2: Building Marketing Solutions to Extend the Value of Allbound 

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When it comes to marketing, the common pain points Little Taller hears from clients when it comes to getting their partners involved in the marketing processes: 

1. Reach: reach of their marketing messages and trying to get that out to a broader marketplace directly through partnership. 
2. Brand consistency: A problem that tends to come from that is consistency. The more people that you hand things to, the more it’s out of your control and the more likely it is that they are going to take liberties with your brand. 
3. Attribution: the inability to track the source of leads or the source of revenue if marketers don’t know what was successful. 

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The reach and the consistency is where most of the marketing clients really live, especially designers. When you bring designers on for client projects, they need to know styles, guidelines, brand standards, etc. 

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When marketing collateral gets handed off to sales people, it can get a bit butchered in the process, with good intent but nevertheless. These tools can help with brand consistency while extending the reach and attribution.

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If marketers are unable to measure the success of their efforts, they’re not able to improve.  It comes down to efficacy via attribution and especially when partners are involved. It’s hard enough to track internal marketing campaigns through other networks and tie everything together in the sales pipeline and close opportunities. Things get even trickier when you hand things off to partners. Maybe they’re funneling traffic to your digital properties, but maybe they’re driving traffic to digital properties they own and somehow closing the loop. 

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Little Taller has taken the commonalities, the stories they have heard from their customers over the past couple of years and started to move them towards some productized solutions.  

The Campaign Center application can accomplish a lot, but one of the most popular apps is Referral Tracker that  helps tie together and triangulate multiple systems and solutions with partner marketing efforts. 

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Once the Little Taller app marketplace is turned on inside of Allbound, you can see specific apps focused on marketing, sales, and customer success. Some of the tools just help with administrative tasks and partner management and experience, like pop up messages or in app messaging. 

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In order to solve the problems Little Taller is looking to solve via the Campaign Center application, they need to extend brand and reach, so we wind up sharing what landing pages, co-branded emails, social posts, etc. a lot of that gets tracked in there. But all of that information doesn’t mean a whole lot if we don’t have the Referral Tracker app closing the loop. 

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Allbound users can go into the Campaign Center and really empower your partners with a full experience that is landing page focused, emails, social posts that they can be sharing to drive traffic back to your digital properties, or you can give them landing pages that they host and get the forms going to get data coming into pipeline or through your CRM back into Allbound. 

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The Referral Tracking application is one that is most commonly used on its own but is also extremely valuable combined with other marketplace apps. This application is focused on getting partners referral codes (UTM-powered referral codes) in order to give them links to drive back to our digital properties (HubSpot landing pages, whatever the marketing technology is). That can be a bigger solution to solve for those inside of there, or you can break it out into individual digital components.  Some clients just use the HTML branded emails vs giving the full suite of tools to partners and overwhelm them with the full campaign. 

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H2: Building Sales Solutions to Extend the Value of Allbound 

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The most common pain points related to sales that Little Taller solves through their marketplace apps include: 

1. Sales planning: oftentimes, the channel has a sales number they’re trying to get to, but it’s not clear visually inside the portal, or it’s broken up by partner tiers or specific key partners. So whatever their goal is for the fiscal year or other timeframe, it’s not visually defined or established with the partner to understand what their sales expectation is. Once Little Taller gets that more visual, they work with clients to align their process and simplify. An example would be simplifying down stages, etc. 
2. Quoting process: trying to get partners to be more self-sufficient, and a great way to do that is having them quote their own sales. 

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There are big parts of that that Allbound and other systems do quite well in terms of establishing goals and moving along and there’s big parts about the paint points that Allbound and their customers are really good at working throughout the process of onboarding Allbound into their environment. Some of these scenarios can be very complex and it can be hard to productize the customization. 

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The Sales Center application was designed to solve the following problems in pipeline: 

• CPQ: giving them the ability to add quotes, CPQ add products that leads to quotes
• It’s more than just the initial pipeline generation of net new logos, it’s an entire process for new sales, renewals, upsells, and extensions. 
• An example is a company has deals but then there is continual information that gets fed in because they’re in the telephony space so there's constantly branded callings. They have opportunities and things that are closed once but then there is continual feeding of information into those processes that continue post sell. 

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Little Taller has seen and built a number of solutions and has seen an interesting line between what is a calculator that just figures out some numbers versus what is a CPQ configure price quote project. The interactive pricing calculator tends to be republic facing marketing and when you put them in here is just leans right into the “wait is this just a quoting utility” 

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When partners are registering deals and interacting with the CPQ component of the application, it solves a number of problems. Users can categorize products–very customizable–into ways that make sense to partners that may otherwise feel daunting when you understand how your pricing model works. 

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The sales process can be really complex internally but you can simplify the steps down. 

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Steps taken inside the system for status management or CPQ to simplify the process include: 

• Removing a lot of the stages in Allbound, so mapping multiple stages into one stage in Salesforce so that users can keep the same internal processes but it’s clear for the partner in Allbound. Same thing with products. 

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When it comes to trying to get partners involved in marketing or really specific in the sales processes, enterprises often think this cannot be done. 

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Since the founding of Allbound in 2014, Little Taller has always preached and still does to this day that crawl, walk, run is better, don’t boil the ocean, whatever analogy you want to use. It’s the same because your CPQ process can be incredibly robust but it can also be streamlined down. 

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Complex sales processes need to be simplified for partners because it’s better to have them moving forward today with a bit of independence than it is to wait on emails and tracking things back and forth to have every single thing under the sun that was ever built for your CPQ accounted for. 

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The CPQ application is one of the bigger stand alone utilities. Little Taller has integrated the following CRMs and ERPs with the CPQ app: Hubspot, Salesforce, Netsuite, Microsoft Dynamics. (the big 4) 

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CPQ sort of leads to sales and post sales and there ends up being a lot of sales dashboards and a lot of commissions that involves pulling data from other places back, whether it’s a homegrown system or transaction based, or just trusting deals in Salesforce or Swara or another third-party utility, like tracking transactions in Stripe that they can triangulate to close the sales loop, to close reporting, to get to incentives and payments in Allbound. Little Taller fills a lot of the gaps in the CPQ process from attribution, simplifying sales, adding on some CPQ, closing some deals, they even have some CPQ processes that trigger out for e-signature after the process. They have seen a lot of use cases. 

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If you're doing well with marketing and sales then the next phase is customer success which is post-sell. 

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The pain points that Little Taller solves for customer success and post sell are: 

1. Post-sales implementation: For example, let’s say a company has partners that are helping sell software that needs to be configured, there is a process around who owns that relationship post sales to see the users get implemented and onboarded. So providing visibility into the post sales implementation to the supplier from the partner, or the partner from the supplier. 
2. And then from there, what did they buy? And what do they need access to that might be gated/locked away. For example, a software tool that requires user licenses and/or keys, they need to be able to get that information out to their partners and eventually the end users. 

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In pre-sales, it’s common to look at Allbound and have Salesforce communities in play. They have data, what’s the fastest path to get it in front of our partners involved. So that’s when Salesforce communities can become heavily involved. 

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It’s a more simple, cleaner experience if users are already in the portal because they will have access to all of the great features of Allbound that you’re extending to the partner network. Might as well keep them there and give them a deeper dive into the Account Center so they can see their accounts, chart of accounts, and other things going on inside the system. 

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Post-sales implementation dashboard is almost like an extension of opportunities closed and implementation and how it’s going–that can be fairly simple or a more robust solution. Or it’s Salesforce Cases. 

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The Account Center application can make any object interactive. 

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Most of the marketplace apps can be turned on at your convenience and plug and play. It’s easy to activate, configure, and start using it right away. Some of the applications for sales and customer success require more consultancy engagement because they’re very customizable and Little Taller wants to make sure everything is aligned to what you need. 

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H2: The Little Taller Process 

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The team spends a lot of time in the discovery phase, really looking into the details which then leads to in-depth conversation about the requirements so they can build documentation off of those requirements and then later build and test off them. Once the documentation is done, we hand that off to the team so they can account for any and all customizations  or configurations. This is the phase that Little Taller provides testing steps, all necessary links and resources needed to prove that all the documented requirements have been met. Once that is signed off by the client, Little Taller devs will push to your production environment and are available to support post-launch. 

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When building any technical solution for any customer, Little Taller considers the users, the roles, the needs, and then the data and how that experience works out. Little Taller has 100s of projects under their belt and fully understands industry best practices based on their experience that they can share and make malleable for your needs. 

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Documentation is so crucial because we’re all very busy people with multiple jobs. Change is inevitable, it happens all the time, so it’s important to rely heavily on documentation and keeping it a living and breathing thing. This also supports information security best practices that Little Taller must adhere to as a SOC2 compliant organization. 

It’s about change management and how you can handle change management, both internally and with clients. 

Documentation is everything. If it’s not documented, it doesn't exist. 

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The role that Little Taller ends up playing with clients is not just strategist and designers and developers, but also project managers. Some companies are really strong on product and project management and it’s nice when they are. 

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https://www.littletaller.com/lp-marketplace-apps 

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